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Elections. Inflation. Wildfire. Earthquake. Pandemic. International tension. We are starting to get a lot of calls from clients asking for suggestions on what to do with their investment to make sure they weather these economic, political, and natural disasters.
The beauty industry has always been touted as the one industry that’s recession-proof. And you know what? That makes sense from the most basic of human psychology. When things are bad and you can’t do anything about it, you turn to the one thing you can control, yourself.
SINCE THE DAYS OF THE ancients, gold has been a symbol of wealth.
Kings, queens, emperors, rulers, and celebrities continue to use gold as a symbol of fortune and glamor.
Perhaps it is this precise use that’s turning people away from gold investments. Even while billionaires, the latest of which is Buffett, show their faith in gold, many are still doubting it.
Gold is used as a hedge against inflation. Even Warren Buffett, one of the biggest gold haters, sold his interests in some banks and shifted to gold recently but many are still arguing that the uncertain times could push the policy makers to make critical changes in Government’s fiscal policies and gold is the most vulnerable.