Nidec Corporation is a Japanese manufacturer of electric motors. Their products are found in hard-disk drives, electric appliances, automobiles, and commercial and manufacturing equipment.
The company has the largest global market share for the tiny spindle motors that power hard-disk drives.
With the pandemic forcing people to work from home, Nidec is the main beneficiary. Demand for motors for computers, hard disk drives, and home appliances rose and continues to rise.
Nidec is expected to post a record net profit of $1.3 billion, on revenue of $14.7 billion, in the full fiscal year through March 2021.
A huge part of the company’s success is tied to the demand for components for electric vehicles or EVs, which jumped 150% in 2020.
The founder and CEO Shigenobu Nagamori’s net worth jumped right along with it, from $5.3 billion to $9 billion.
How did Nagamori do it?
Although they typically supply electric motors for computers and hard drives, Nagamori saw the opportunity and expanded their production to include traction motors and electric drivetrains, also known as e-axles for EVs.
And you know what’s in the middle of this EV movement? Precious metals.
Silver, gold, platinum, and palladium are necessary to create a vehicle using green energy.
Silver is the best conductor of electricity. Gold is used to create reliable databases. Palladium and palladium are used in a car’s exhaust system.
Nagamori, a billionaire, knows that this is where the future is headed. And he is betting on this to achieve his goal to hit $91 billion in revenue by 2030.
I don’t know if you are targeting $91 Billion in assets but even if you are just going for the tenth of that, it pays to examine how they are doing it and learn from them.