Pandora provides a universe of hand-finished and modern jewelry primarily made from solid sterling silver and 14k or 18k gold.
It became a trend primarily because of its charms. When you purchase one, you can choose your own trinkets or charms. Essentially, every pandora jewelry is unique to you.
It’s not cheap though. Not anymore.
Well, relative to the material they use, it is expensive. The bracelet is in the $65 range and each charm is also around $65 and no, a single charm won’t do. The whole idea is for a customer to stack up on charms.
Many customers say that jewelries like this accumulate in value, so it’s worth the investment. It also makes a good inheritance for their children.
I can’t say Pandora doesn’t deserve that reputation. After all, it manufactures the most number of jewelry products.
We are also not arguing the value of jewelries or brands in general as an asset. Louis Vuitton, Chanel, Rolex, and a few others have managed to craft such valuable products that they increase in value.
But, you have to be picky when investing in brands. Brands can tank overnight. Roberto Cavalli, Ralph & Russo, Nokia, and many more are all gone. If none of these sounds familiar to you, that’s our point exactly.
These were once humongous and many of them had high quality products till the day they closed.
If you are looking to invest in something for your children to inherit, consider precious metals.
Think about it, regardless of the jewelry brand you are buying, they use the same precious metals, gold, silver, platinum, palladium, diamonds, emerald, and others.
So why not buy the precious metals and pay for only the precious metal instead of paying thrice the price for the brand.
Cartier, one of the oldest and most prestigious brands out there, has a resale value of 89% in the average according to The Real Real. But more commonly, it is sold for 40% to 50% of its retail value.
That means if you bought a bracelet worth $2000 ten years ago, you will be able to sell it, at best, for $1780.
If you invested $2,000 worth of gold ten years ago, you will be able sitting on a little less than $3000.
We are not saying you shouldn’t splurge on brands. Hey, you work hard for your money. It is, in fact, your obligation to pamper yourself and buy the things you want.
But you have to make sure that you are also taking care of your future. Invest in assets that appreciate or will give you dividends. More importantly, secure all your investments with an asset that stores its value.
There is no asset that does that better than gold. So pick up your phone and consult a financial advisor.
And when it comes to precious metals, Noble Gold is here for you.